As you can see from my CV, I actually come from a marketing background, with over 5 years of experience in social marketing. People often ask me: “Why did you switch to design?”

Well, it’s a bit of a story. Back in my marketing days, some designers in my team once asked me: “How can a designer truly understand your campaign?” That question made me curious. I started learning design by myself — first just to create simple visuals and to communicate better with designers. But soon, I realized: “I really love this job.” That was the beginning of my journey as a designer.

Since then, I’ve worked across many industries — from pet care, F&B, and digital services to manufacturing — both in agencies and as an in-house designer. One of the best feelings is when clients say: “Thanks for your great work.”

Some people think it’s a waste to spend 4 years studying marketing, 5 years working as a marketer, and then start over as a “junior” designer. Others say it’s too late — there are so many young designers now, learning new techniques faster and adapting more easily. But I don’t see it that way. My marketing background gives me a deeper way of thinking when I take a brief: Who is the target customer? Who is the end buyer? What’s the project budget? What colors fit this brand? Combining that strategic mindset with my design skills allows me to create work that is not only visually appealing but also right for the brand.

To me, it’s never too late to start anything. Yes, it may be difficult, but I believe the value of experience is irreplaceable. I’ve witnessed the evolution of technology, from black-and-white TV to online meetings with clients on the other side of the world. Tools will always change, but what truly matters remains the same: a warm heart, dedication, and the courage to keep growing.